4. Nespresso_Campaign_2023
Unforgettable Taste, 2023
In directing the art for the Nespresso advertising campaign, I aimed to encapsulate the "Unforgettable Taste" with images that portray serene coffee moments, balancing sophisticated settings with natural lighting for a warm, inviting ambiance. I selected varied locations, from urban terraces to cozy indoor spaces, to demonstrate Nespresso's adaptability across different lifestyles. The composition focuses on Nespresso cups, emphasizing their central role in daily rituals and the brand's broad appeal. A minimalistic, rich color palette and careful framing highlight the personal and immersive coffee experience, weaving together product and lifestyle into a narrative that celebrates everyday indulgence. My goal was to present Nespresso not just as a product, but as an integral part of daily life, enjoyed in diverse ways.